
How ZNet Technologies enables SMB success with Microsoft 365 and utilizes automation for Low CAC and streamlined digital journeys
ZNet Technologies is a Microsoft Solutions Partner that offers innovative solutions to SMBs in India. With its decades-long competency in Microsoft solutions, ZNet helps SMBs to transform and migrate to modern work, which is vital for businesses to stay competitive in today’s digital age.
Automation helps ZNet to create a completely digitized customer journey and lowers Customer Acquisition Cost (CAC)
We bridge the gap between the availability of technology and its adoption, by providing solutions bundled with Microsoft technologies and managed services with automation that facilitates seamless technology adoption.
While other providers are still relying on manual processes of ordering Microsoft 365, we have come a long way by automating it entirely – from order to support to delivery.
We deliver Microsoft 365 licenses in just 3 minutes. Here is the complete flow of how it works:
- User lands on the website and selects a plan.


- He/she clicks on “Order Now”, registers as a customer, and makes the payment online by choosing from multiple options.
- Next, he/she needs to select a subdomain xxxxx@.onmicrosoft.com


- Next, he/she needs to accept the Microsoft Customer Agreement (which is auto-filled after customer registration/login).

- They can then proceed to the checkout and make payment.

- Customer receives the subscription details by email.

- The customer can see and manage his/her services from within the customer portal.

- The customer can upgrade or downgrade the number of licenses by himself from within the customer panel.

Our role doesn’t end here.
Post onboarding, the customer is enabled to use the M365 subscription with the help of the following:
- Migration assistance by Microsoft certified technical team
- Feature-wise training videos and Microsoft knowledge series tutorials

Access to knowledgebase and Microsoft 365 tutorial blogs

Access to Phone, Email, and Chat support for quick issue resolution
The smooth user experience helps:
- Onboard customers faster
- Lower customer acquisition cost
- Acquire a high number of customers in less time
ZNet acquired 400+ customers in 8 weeks – thus aligning with Microsoft’s ethos of ‘Do more with less’.
Microsoft 365 Business Plans (Business Premium, Standard, and Basic) were hero products in this campaign.
We focus on Digital channels and automated processes to facilitate scalability
At ZNet, we rely on our IP (Intellectual Property) which is an in-house automation platform for creating a highly user-friendly journey for the customers which helps to:
- fast-track the customer onboarding,
- lowers customer acquisition cost by eliminating manual operations and
- ultimately helps acquire more customers.
Delivery of M365 licenses in 3 minutes at a competitive price coupled with customer onboarding (via digital mode) backed by Microsoft certified team helps us win the trust of customers and creates sticky value proposition.
We deliver this value proposition to the customers via digital channels (Email, Social, Paid Search, Paid Social) and thus provide the scale and platform to attract more customers. With this model, ZNet has grown its Microsoft customer base by 300% in last 12 months.
We have added following more components to the model to make it highly scalable and more customer-friendly:
- Sell all Microsoft SKUs on a digital marketplace – We have created a marketplace to list complete set of Microsoft plans and make it discoverable to the customers for digital purchase. Here is link to marketplace – https://www.znetlive.com/order/bulk-order.php
- Recommend relevant services to the customer and provide management support via the certified technical team.
- Enable customer to upgrade and downgrade licenses from the customer control panel itself based on customer requirement to make it fast and self-service process for the customer.
ZNet is accelerating M365 Adoption in India through Automated User Journeys
By automating the customer journey from order to delivery, ZNet has fast-tracked adoption of M365, especially in India.
Below factors in the Microsoft 365 user journey positions ZNet with a competitive advantage:
- 3-minute service delivery of m365 licenses with end-to-end automation
- Streamlined customer journey from order to delivery and post onboarding
- Managed services technical support by a fully certified technical team
- Digital training tutorials and one-to-one training for increasing product adoption
Streamlining the customer lifecycle journey has been the biggest factor in creating a scalable growth journey for ZNet. The customer onboarding addresses the challenges at each stage and make it a fast and smooth process for the customers.
- Evaluation Phase – Ease of comparing plans at evaluation stage along with informative articles helps the customer to make the decision faster.
- Purchase Phase – Streamlined order process makes it very easy and quick for customers to purchase and get onboarded in less than 3 minutes.
- Post Onboarding Phase – Tutorial videos and blogs are in place to guide the user to start using the product from the word go with the option to get training from technical experts.
The impact of the above strategies on customer acquisition –
For New Customers – Primary objective of ZNet’s M365 campaigns is to make it easy for customers to discover the product, get onboarded and increase product adoption. The streamlined onboarding process has helped ZNet grow customer base from 700 to 2000+ customers in 12 months.
For Existing Customers – The customer journey is optimized for post onboarding process as well. Once the customer comes onboard, the process is simplified to help the user to:
- Start using the product with digital support and help from experts
- Add or remove licenses directly from the customers portal
- View product consumption in the customer portal
- Get recommendations to add relevant products and services resulting in higher upsell and cross-sell
What’s next?
As a Microsoft Solutions Partner, we plan to continue driving SMBs transformation towards modern work by working with Microsoft and utilizing our partner ecosystem. We strive to keep working on improving our managed services and IP to make our customers ready to take on the new challenges of the modern work.